{"id":72196,"date":"2011-08-18T15:33:41","date_gmt":"2011-08-18T13:33:41","guid":{"rendered":"https:\/\/www.bergfreunde.de\/blog\/interview-mit-jeremy-moon-icebreaker\/"},"modified":"2026-04-28T12:01:13","modified_gmt":"2026-04-28T10:01:13","slug":"interview-mit-jeremy-moon-icebreaker","status":"publish","type":"post","link":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/","title":{"rendered":"Interview mit Jeremy Moon (Icebreaker)"},"content":{"rendered":"
\n
\"\"<\/a>
Jeremy Moon<\/figcaption><\/figure>\n<\/div>\n\n\n

Jeremy Moon ist Icebreakers<\/a> Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung<\/a> zu produzieren. Zahllose Outdoor-Aktive hat er bereits von der nat\u00fcrlichen Faser \u00fcberzeugen k\u00f6nnen.<\/p>\n\n\n\n

Wir hatten die M\u00f6glichkeit einige Fragen an Jeremy zu stellen und die Antworten per E-Mail erhalten. Wer mehr \u00fcber seine Begeisterung f\u00fcr Merinowolle, den BAACODE und den Produktionsprozess sowie einigem mehr erfahren m\u00f6chte, sollte sich nicht vom (leicht verst\u00e4ndlichen) Englisch abhalten lassen und ins Interview klicken.<\/p>\n\n\n\n\n\n\n\n

Bergfreunde.de: Hi Jeremy! Thank’s for the possibility for an interview. First of all: which characteristics of merino were convincing for you personally?<\/h3>\n\n\n
\n
\"\"<\/a>
Jeremy Moon unterwegs<\/figcaption><\/figure>\n<\/div>\n\n\n

Jeremy Moon: First, it was all about touch. I had a chance meeting with a merino farmer in New Zealand, and he threw me a merino t-shirt he had designed himself. I thought it was going to be like the itchy, prickly traditional wool that every New Zealand kid has to wear. But this was amazing \u2013 it felt like silk, and was so gorgeous I didn\u2019t want to take it off.<\/p>\n\n\n\n

Afterwards, I discovered more performance characteristics of merino. It doesn\u2019t hold odour, even after many days of use; it keeps the body at an even temperature; and it has high breathability.<\/p>\n\n\n\n

Then I started experimenting with different weights of merino, and figured out how to make it into a complete clothing system. That\u2019s how Icebreaker<\/a> began.<\/p>\n\n\n\n

Bergfreunde.de: And why should my new merino base layer be an Icebreaker?<\/h3>\n\n\n\n

Jeremy Moon: Because we have the highest quality fabrics, with the best perforamnce and the best fit. Sixteen years ago, we created the category of a merino layering system for the outdoors, and it has been our job to continuing leading that category ever since. We have new innovations every year \u2013 our design team is now working on innovations for 2012 and 2013.<\/p>\n\n\n\n

Bergfreunde.de: Every Icebreaker garment comes with a unique Baacode. What is this code about?<\/h3>\n\n\n
\n
\"\"<\/a>
Jeremy mit Merinoschafen<\/figcaption><\/figure>\n<\/div>\n\n\n

Jeremy Moon: I really connected with Icebreaker when I started staying with the families who looked after merino sheep in the Southern Alps of New Zealand. I wanted our customers to have the same experience.<\/p>\n\n\n\n

Customers can use the individual Baacode number in their garment to go online and trace the merino wool back through the supply chain. They can connect with the people who raised the merino sheep, hear their stories and explore where they\u2019re from.<\/p>\n\n\n\n

One of our core stories is that Icebreaker is born in the mountains and worn in the mountains. For us, it\u2019s all about people\u2019s relationship with nature.<\/p>\n\n\n\n

Bergfreunde.de: And this Baacode system is not a fake? My icebreaker shirt is definitely made of wool from a sheep of the displayed farm?<\/h3>\n\n\n
\n
\"\"<\/a>
Das BAACODE Websystem<\/figcaption><\/figure>\n<\/div>\n\n\n

Jeremy Moon: No it\u2019s not a fake. Our whole supply chain was created as a series of closely-connected steps. Icebreaker is able to build this kind of traceability system because our supply chain starts right at the beginning, with the merino sheep stations where the wool is grown.<\/p>\n\n\n\n

Bergfreunde.de: Baacode is very complex \u2013 why is it so important to Icebreaker?<\/h3>\n\n\n\n

Jeremy Moon: Our breakthrough was to design software that let us trace merino wool right through to the finished garment. It took us about a year to figure out, and was a significant financial investment, but it was worth it. We believe traceability is important, and that there is real value in knowing where things come from and how they are made.<\/p>\n\n\n\n

Bergfreunde.de: Icebreaker farmers have to follow strict rules for animal protection. What about the ethics of the remaining production process?<\/h3>\n\n\n\n

Jeremy Moon: We pay our farmers a price premium for producing the highest quality ethical wool. Our contracts run for up to three years in advance, which lets the growers lock in their future profitabilty. This is very important, because the merino farming industry was in a slump when we introduced this process. We know we\u2018re starting with a highest quality fibre that is produced in a way that doesn\u2019t harm the animals or the environment.
Your question about the remaining production process is very important. Most environmental damage in the textile industry happens at the fabric stage, which is why we\u2019ve made our supply chain transparent. We have videos and document our processes, and put it all online.<\/p>\n\n\n\n

Bergfreunde.de: Final question: what do we have to expect of Icebreaker in the future?<\/h3>\n\n\n
\n
\"\"<\/a>
Icebreaker ist immer beliebter<\/figcaption><\/figure>\n<\/div>\n\n\n

Jeremy Moon: In the future we will continue to create very high quality innovative products that show our customers the potential of merino. We\u2019ll still be doing what we do now, but better. For me, the challenge is to do something I feel passionately about to the highest standard possible.<\/p>\n\n\n\n

In 10 years, Icebreaker will still be selling the world\u2019s best merino wool clothing, and we will have set the benchmark for ethical manufacturing and a transparent supply chain.<\/p>\n\n\n\n

A great goal! As I’m a pleased Icebreaker-customer, I’m looking forward to new shirts and technologies… Thank’s a lot for the interview, Jeremy.<\/h3>\n\n\n\n

Bilder: Icebreaker \/ icebreaker.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu produzieren. Zahllose Outdoor-Aktive hat er bereits von der nat\u00fcrlichen Faser \u00fcberzeugen k\u00f6nnen. Wir hatten die M\u00f6glichkeit einige Fragen an Jeremy zu stellen und die Antworten per E-Mail erhalten. Wer mehr \u00fcber seine Begeisterung f\u00fcr Merinowolle, den BAACODE […]<\/p>\n","protected":false},"author":9,"featured_media":72198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[280],"tags":[269,271,273,276,278],"post_folder":[],"class_list":["post-72196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hersteller-marken","tag-bergsteigen","tag-camping-reisen","tag-klettern-bouldern","tag-wandern-trekking","tag-wintersport"],"acf":[],"yoast_head":"\nInterview mit Jeremy Moon (Icebreaker) | Bergfreunde<\/title>\n<meta name=\"description\" content=\"Jeremy Moon Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview mit Jeremy Moon (Icebreaker)\" \/>\n<meta property=\"og:description\" content=\"Jeremy Moon Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/\" \/>\n<meta property=\"og:site_name\" content=\"Bergfreunde\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bergfreunde\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-18T13:33:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T10:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2011\/08\/alpine-autumn-autumn-mood-forest-1599946.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/\"},\"author\":{\"name\":\"Sebastian\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#\\\/schema\\\/person\\\/fa261fa8c30883f49306f9662edb9dff\"},\"headline\":\"Interview mit Jeremy Moon (Icebreaker)\",\"datePublished\":\"2011-08-18T13:33:41+00:00\",\"dateModified\":\"2026-04-28T10:01:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/\"},\"wordCount\":871,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/alpine-autumn-autumn-mood-forest-1599946.jpg\",\"keywords\":[\"Bergsteigen & Hochtouren\",\"Camping & Reisen\",\"Klettern & Bouldern\",\"Wandern & Trekking\",\"Wintersport\"],\"articleSection\":[\"Hersteller & Marken\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/\",\"url\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/\",\"name\":\"Interview mit Jeremy Moon (Icebreaker) | Bergfreunde\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/alpine-autumn-autumn-mood-forest-1599946.jpg\",\"datePublished\":\"2011-08-18T13:33:41+00:00\",\"dateModified\":\"2026-04-28T10:01:13+00:00\",\"description\":\"Jeremy Moon Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/alpine-autumn-autumn-mood-forest-1599946.jpg\",\"contentUrl\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/alpine-autumn-autumn-mood-forest-1599946.jpg\",\"width\":1440,\"height\":960,\"caption\":\"Berge im Herbst\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/interview-mit-jeremy-moon-icebreaker\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beratung\",\"item\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/category\\\/beratung\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hersteller & Marken\",\"item\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/category\\\/beratung\\\/hersteller-marken\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Interview mit Jeremy Moon (Icebreaker)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/\",\"name\":\"Bergfreunde\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#organization\",\"name\":\"Bergfreunde\",\"url\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Bergfreunde_DE_rgb.svg\",\"contentUrl\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Bergfreunde_DE_rgb.svg\",\"caption\":\"Bergfreunde\"},\"image\":{\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bergfreunde\",\"https:\\\/\\\/www.instagram.com\\\/bergfreundede\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/#\\\/schema\\\/person\\\/fa261fa8c30883f49306f9662edb9dff\",\"name\":\"Sebastian\",\"url\":\"https:\\\/\\\/www.berg-freunde.ch\\\/blog\\\/about\\\/sebastian-staendecke\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview mit Jeremy Moon (Icebreaker) | Bergfreunde","description":"Jeremy Moon Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Interview mit Jeremy Moon (Icebreaker)","og_description":"Jeremy Moon Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu","og_url":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/","og_site_name":"Bergfreunde","article_publisher":"https:\/\/www.facebook.com\/bergfreunde","article_published_time":"2011-08-18T13:33:41+00:00","article_modified_time":"2026-04-28T10:01:13+00:00","og_image":[{"width":1440,"height":960,"url":"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2011\/08\/alpine-autumn-autumn-mood-forest-1599946.jpg","type":"image\/jpeg"}],"author":"Sebastian","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"Sebastian","Gesch\u00e4tzte Lesezeit":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#article","isPartOf":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/"},"author":{"name":"Sebastian","@id":"https:\/\/www.berg-freunde.ch\/blog\/#\/schema\/person\/fa261fa8c30883f49306f9662edb9dff"},"headline":"Interview mit Jeremy Moon (Icebreaker)","datePublished":"2011-08-18T13:33:41+00:00","dateModified":"2026-04-28T10:01:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/"},"wordCount":871,"commentCount":0,"publisher":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/#organization"},"image":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#primaryimage"},"thumbnailUrl":"https:\/\/www.berg-freunde.ch\/blog\/wp-content\/uploads\/2011\/08\/alpine-autumn-autumn-mood-forest-1599946.jpg","keywords":["Bergsteigen & Hochtouren","Camping & Reisen","Klettern & Bouldern","Wandern & Trekking","Wintersport"],"articleSection":["Hersteller & Marken"],"inLanguage":"de-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/","url":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/","name":"Interview mit Jeremy Moon (Icebreaker) | Bergfreunde","isPartOf":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#primaryimage"},"image":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#primaryimage"},"thumbnailUrl":"https:\/\/www.berg-freunde.ch\/blog\/wp-content\/uploads\/2011\/08\/alpine-autumn-autumn-mood-forest-1599946.jpg","datePublished":"2011-08-18T13:33:41+00:00","dateModified":"2026-04-28T10:01:13+00:00","description":"Jeremy Moon Jeremy Moon ist Icebreakers Gr\u00fcnder und bis heute CEO (auf gut Deutsch: Chef). 1995 hat er begonnen Merino-Funktionsbekleidung zu","breadcrumb":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#primaryimage","url":"https:\/\/www.berg-freunde.ch\/blog\/wp-content\/uploads\/2011\/08\/alpine-autumn-autumn-mood-forest-1599946.jpg","contentUrl":"https:\/\/www.berg-freunde.ch\/blog\/wp-content\/uploads\/2011\/08\/alpine-autumn-autumn-mood-forest-1599946.jpg","width":1440,"height":960,"caption":"Berge im Herbst"},{"@type":"BreadcrumbList","@id":"https:\/\/www.berg-freunde.ch\/blog\/interview-mit-jeremy-moon-icebreaker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.berg-freunde.ch\/blog\/"},{"@type":"ListItem","position":2,"name":"Beratung","item":"https:\/\/www.berg-freunde.ch\/blog\/category\/beratung\/"},{"@type":"ListItem","position":3,"name":"Hersteller & Marken","item":"https:\/\/www.berg-freunde.ch\/blog\/category\/beratung\/hersteller-marken\/"},{"@type":"ListItem","position":4,"name":"Interview mit Jeremy Moon (Icebreaker)"}]},{"@type":"WebSite","@id":"https:\/\/www.berg-freunde.ch\/blog\/#website","url":"https:\/\/www.berg-freunde.ch\/blog\/","name":"Bergfreunde","description":"Blog","publisher":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.berg-freunde.ch\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Organization","@id":"https:\/\/www.berg-freunde.ch\/blog\/#organization","name":"Bergfreunde","url":"https:\/\/www.berg-freunde.ch\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/www.berg-freunde.ch\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.berg-freunde.ch\/blog\/wp-content\/uploads\/2023\/12\/Bergfreunde_DE_rgb.svg","contentUrl":"https:\/\/www.berg-freunde.ch\/blog\/wp-content\/uploads\/2023\/12\/Bergfreunde_DE_rgb.svg","caption":"Bergfreunde"},"image":{"@id":"https:\/\/www.berg-freunde.ch\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bergfreunde","https:\/\/www.instagram.com\/bergfreundede\/"]},{"@type":"Person","@id":"https:\/\/www.berg-freunde.ch\/blog\/#\/schema\/person\/fa261fa8c30883f49306f9662edb9dff","name":"Sebastian","url":"https:\/\/www.berg-freunde.ch\/blog\/about\/sebastian-staendecke\/"}]}},"_links":{"self":[{"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/posts\/72196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/comments?post=72196"}],"version-history":[{"count":1,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/posts\/72196\/revisions"}],"predecessor-version":[{"id":133206,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/posts\/72196\/revisions\/133206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/media\/72198"}],"wp:attachment":[{"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/media?parent=72196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/categories?post=72196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/tags?post=72196"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.berg-freunde.ch\/blog\/wp-json\/wp\/v2\/post_folder?post=72196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}